Custom Training for Your Clients
The GDPR4All Training Academy is a powerful module that helps organisations build a culture of data protection awareness. As a reseller, you can go beyond the platform's standard training content by creating custom courses and webinar sessions tailored to your clients' specific industries, regulatory environments, and operational needs.
Custom training is not just a compliance tool — it is a revenue opportunity. By developing specialised content, you differentiate your offering from other resellers and create an additional service line that clients are willing to pay for.
This guide covers how to create custom training content, deliver it effectively, and turn it into a sustainable revenue stream.
Creating Custom Training Content
The Training Academy supports a structured content hierarchy: courses contain modules, and modules contain lesson content, quizzes, and assessments. As a reseller, you can create new courses from scratch or adapt existing templates to suit your clients' needs.
Course Structure
Each course consists of one or more modules. A module typically covers a specific topic — such as "Lawful Basis for Processing" or "Data Breach Response Procedures" — and includes written lesson content, optional quiz questions, and a module completion status. Courses can also include a final exam that learners must pass to earn their completion certificate.
When designing a course, consider the following structure:
- Introduction module — set the context, explain why the topic matters, and outline what learners will cover.
- Core modules — deliver the substantive content, with each module focused on a single topic or concept. Include practical examples and case studies relevant to the client's industry.
- Assessment module — test learners' understanding with quiz questions. The platform supports multiple-choice questions with configurable pass marks.
- Summary and next steps — recap the key takeaways and point learners towards additional resources or follow-up actions.
Writing Lesson Content
Module lessons support rich Markdown formatting, including headings, bold and italic text, numbered and bulleted lists, tables, blockquotes, and horizontal rules. This gives you flexibility to create well-structured, readable content without needing any technical skills.
When writing lesson content, keep paragraphs concise, use subheadings to break up long sections, and include real-world examples wherever possible. Learners engage more deeply with content that connects abstract regulatory concepts to concrete workplace scenarios.
Building Quizzes
Each course can include quiz questions attached to individual modules or as a standalone final exam. The quiz engine supports multiple-choice questions with one or more correct answers. For each question, you provide the question text, a set of answer options, and an indication of which options are correct.
Quizzes are a valuable tool for reinforcing learning and providing measurable evidence of competence — something that supervisory authorities look for when assessing an organisation's compliance training programme.
Industry-Specific Courses
One of the most effective ways to add value as a reseller is to create industry-specific GDPR training content. While the core principles of GDPR apply universally, the practical application varies significantly across sectors.
Healthcare GDPR Compliance
Healthcare organisations process large volumes of special category data, including health records, genetic data, and biometric information. A healthcare-focused course might cover the legal basis for processing patient data, the specific requirements for health data under GDPR Article 9, data subject access requests in a clinical setting, and the obligations around data sharing between healthcare providers.
Financial Services Compliance
Financial institutions face overlapping regulatory requirements from both GDPR and financial services regulations. A course for this sector could address customer due diligence data, the interaction between GDPR and anti-money laundering rules, data retention policies for financial records, and the handling of credit scoring and automated decision-making under Article 22.
Education Sector
Schools, universities, and training providers process data about children and young people, which attracts additional protections under GDPR. A course for the education sector might cover parental consent requirements, the processing of student records, data sharing with local authorities, and the use of educational technology platforms.
Retail and E-Commerce
Retailers and online businesses deal with consent management, cookie compliance, marketing data, and cross-border data transfers. A sector-specific course could address cookie consent under the ePrivacy Directive, legitimate interest assessments for marketing, customer data retention, and the management of data subject requests from consumers.
Webinar Sessions — Live and Recorded Formats
In addition to self-paced courses, the Training Academy supports webinar sessions that can be delivered live or made available as recordings.
Live Webinar Sessions
Live webinars allow you to deliver training in real time, with the ability for attendees to ask questions and engage directly. The platform tracks attendance, so you have a clear record of who participated — an important detail for compliance audit purposes.
To create a live session, specify the date, time, duration, and a link to your webinar platform (such as Zoom or Microsoft Teams). Learners can register for the session through the GDPR4All platform, and attendance is recorded automatically.
Recorded Sessions
Recorded webinars offer the flexibility of on-demand access. After delivering a live session, you can upload the recording and make it available as a self-paced resource. This is particularly useful for clients with team members in different time zones or for topics that benefit from repeated viewing.
The platform supports both live and recording attendance types, allowing you to track who has engaged with the content regardless of the delivery format.
Assigning Courses to Client Organisations
Once you have created a course, you can assign it to one or more client organisations. Assignments are managed from the Training section of your reseller dashboard or from an individual client's detail page.
Bulk Assignment
If you have created a course that is relevant to all or most of your clients — such as a general GDPR awareness programme — you can assign it in bulk across your entire portfolio. Each client's team members will see the assigned course in their Training Academy dashboard and can begin working through it immediately.
Targeted Assignment
For industry-specific or client-specific courses, you can assign content to individual organisations. This ensures that each client receives training that is relevant to their sector and operations, rather than generic content that may not resonate with their team.
Tracking Completion
The platform tracks course completion at both the individual and organisational level. You can see which team members have completed a course, their quiz scores, and the overall completion rate for each client organisation. This data is invaluable for compliance reporting and for demonstrating to clients the return on their training investment.
Revenue Opportunity
Custom training represents a significant revenue opportunity for resellers. Many organisations struggle to find GDPR training content that is specific to their industry, and they are willing to pay a premium for content that addresses their particular challenges.
Charging for Custom Training
You can charge for custom training using the training fee type in your billing plans. This can be structured as a one-time fee for a specific course or as a recurring monthly charge for ongoing access to your training library. The pricing is entirely at your discretion.
Scaling Content Across Clients
One of the key efficiencies of custom training is reusability. A healthcare GDPR course, for example, can be assigned to every healthcare client in your portfolio with minimal adaptation. The initial investment in creating the course is amortised across multiple clients, improving your margins with each new assignment.
Client-Requested Training
Clients can also request custom training from their reseller partner. If a client identifies a specific training need — such as preparing for a regulatory audit, onboarding a new department, or addressing a compliance incident — they can raise a request through the platform.
These requests appear in your reseller dashboard, allowing you to assess the need and create appropriate content. Client-requested training is an excellent source of ideas for new courses that may be relevant to other organisations in your portfolio.
Tips for Effective Custom Training
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Identify common knowledge gaps. Review your clients' compliance data — particularly quiz scores, breach incidents, and DSR handling times — to identify areas where additional training would be beneficial. Data-driven course design ensures your content addresses real needs.
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Create reusable courses across your client base. While it is tempting to create bespoke content for every client, focus on building courses that serve a sector or client segment. Customise only where necessary, and keep the core content reusable.
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Keep courses concise and practical. Learners are more likely to complete shorter, focused courses than lengthy programmes. Aim for courses that can be completed in 30 to 60 minutes, with clear learning objectives and practical takeaways.
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Update content regularly. GDPR guidance evolves as supervisory authorities issue new decisions and guidelines. Review your training content at least annually to ensure it reflects current regulatory expectations and best practices.
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Use quizzes to reinforce learning. A course without assessment is difficult to evaluate. Include quiz questions at the end of each module and a final exam at the course level. This not only reinforces learning but also provides measurable evidence of competence for audit purposes.
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Promote your training offering. Make custom training a visible part of your reseller proposition. Highlight it in sales conversations, include it in your service agreements, and showcase completion statistics in client review meetings.